We Are

Rooted In

Intention, travel, and the emotional resonance of retail therapy. Founded by Caitlin Keys — a Denver-based entrepreneur with a background in hotel development and international real estate — Therapy reflects a vision shaped by nearly 50 countries, and time spent living in Chile and Spain. She draws inspiration from the small boutiques, local designers, and cultural expressions of style she encountered along the way.

Curated For

The woman who lives between structure and ease. Every piece is selected for its craftsmanship, story, and the values behind it — with a focus on female designers, slow fashion, and small-batch production. The collection balances statement pieces with everyday essentials: lived-in denim, versatile sweats, curated gifts, and a playful edit of tennis, pickleball, and padel wear.

Inspired By

Keys' recent travels to Mexico anchor the opening assortment, alongside voices from Bali, Dubai, Spain, Italy, Japan, Australia, Argentina, and the UK. Globally inspired, always accessible — each piece chosen not only for its visual appeal, but for the story and values behind it.

Built Around

An evolving approach to modern retail. The Taper experience allows clients to return select pieces for store credit toward new investments — reflecting the natural evolution of personal style and encouraging thoughtful consumption.

Located In

Denver's 9+CO development. Designed to feel like stepping into a dream closet — a place to wander into between errands, after a workout, or before a movie. With a cozy corner for companions to relax and linger, the space fosters a sense of ease and community.